Privacy policy

Last updated: April 26, 2026

Esox Fly operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience ("Services"). Esox Fly is powered by Shopify technology, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make purchases through our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall govern the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described herein.

Personal information we collect or process

When we use the term "personal information," we mean information that serves as identifying information for you or another individual, or that can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or rendered non-identifiable so that it cannot be used for identification or reasonably linked to you. We may collect or process information in the following categories of personal information, including inferences drawn from personal information, depending on how you interact with the Services, where you reside, and as permitted or required by applicable law:

• Contact information, including name, address, billing address, shipping address, phone number and email address.
• Financial information, including credit card, debit card and bank account numbers, payment card details, financial account information, transaction details, payment information and other payment confirmation details.
• Account information, including username, password, security questions, preferences and settings.
• Transaction information, including products you view, add to cart, add to wishlist or purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us, including information you attach to communications with us, such as when you submit a customer support inquiry.
• Device information, including information about the device, browser or network connection you use, your IP address and other personal identifiers.
• Usage information, including information about your interactions with the Services, such as how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, interact with us or otherwise provide personal information to us;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we use them to deploy certain technology and when they collect or process personal information on our behalf; and
• From our Shopify Partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Service you use, we may use your personal information for the following purposes:

• Providing, customizing and improving the Services We use your personal information to provide you with the Services, including fulfilling our contract with you, processing your payments, fulfilling orders, remembering your preferences and products of interest, sending notifications related to your account, processing purchases, returns, exchanges and other transactions, creating, maintaining and otherwise managing your account, arranging deliveries, facilitating potential returns and exchanges, enabling reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.
• Marketing and advertising We use your personal information for marketing and advertising purposes, such as sending marketing, advertising and promotional communications by email, text messages or postal mail, and showing you online advertisements for products and services on the Services or other websites, including based on products you have previously purchased or added to your cart and other past activity on the Services.
• Security and fraud prevention We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate or take action on potentially fraudulent, illegal, dangerous or harmful activity, protect general safety and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password and other login information with anyone else.
• Communicating with you We use your personal information when providing customer support, responding to you, providing you with effective services and maintaining our business relationship with you.
• Legal reasons We use your personal information to comply with applicable laws or respond to legitimate legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, or to investigate potential violations of our terms or policies.

How we disclose your personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:

• To Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, distribution and delivery).
• To business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertising with third parties based on how you interact online with various merchants and websites. Our business and marketing partners use information in accordance with their own privacy policies. Depending on where you reside, you may have the right to request that we stop sharing information about you to present you with targeted advertising and marketing based on your online activity across various merchants and websites.
• When you direct, request or otherwise consent to the disclosure of certain information to third parties, such as for the purpose of shipping products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with business transactions such as mergers or bankruptcy, so that we may comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), enforce applicable terms of service or policies, and protect or defend the Services, our rights, and the rights of our users or others.

Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information from your use of the Services in order to provide and improve the Services for you. Information you submit to the Services is transmitted to and shared with Shopify and third parties who may be located in countries other than your country of residence in order to provide and improve the Services. Additionally, we use certain enhanced features from Shopify that include information obtained from your interactions with our Store as well as other merchants and Shopify, to help protect, grow and improve our business. To deliver these enhanced features, Shopify may use personal information collected from your interactions with our store as well as other merchants and Shopify. In these cases, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. If you would like more information about Shopify's use of your personal information and any rights you may have, you can review Shopify's Consumer Privacy Policy. Depending on where you reside, you may have certain rights regarding your personal information here Shopify Privacy Policy link.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee the privacy or security of such sites and are not responsible for it, including the accuracy, completeness or reliability of information found on such sites. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation on our or a third party's ability to use it. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Information about children

The Services are not intended for use by children, and we do not knowingly collect personal information of minors in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you can contact us using the contact details provided below and request that this personal information be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable legislation) the personal information of persons under 16 years of age.

Security and retention of your data

Please note that no security methods are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you send to us may not be secure during transmission. We recommend that you do not use unsecure channels to transmit sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, to provide the Services to you, to fulfill our legal obligations, to resolve disputes or to enforce applicable agreements and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, they may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right of access / right to know You may have the right to request access to personal information we hold about you.
• Right to deletion You may have the right to request that we delete personal information we hold about you.
• Right to correction You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability You may have the right to receive a copy of your personal information that we hold and request that we transfer it to a third party in certain circumstances and with certain exceptions.
• Managing communication preferences We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option that appears in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights as indicated in the Services or by contacting us using the contact details below. If you would like more information about how Shopify uses your personal information and what rights you may have, including rights relating to information processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before fulfilling your requests as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need to require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have complaints about how we handle your personal information, please contact us using the contact details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the contact details below or to file a complaint with your local data protection authority. For the European Economic Area, you can find a list of responsible data protection authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we comply with recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or other equivalent agreements published by the competent authority of the United Kingdom, as applicable, unless the data is transferred to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, such as when we change our practices or for other operational, legal or regulatory reasons. We will publish the updated Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact us

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, call , send an email to iiro@haukiperhot.store or contact us at Kulmakatu 6 A 13, Helsinki, 00170, FI. In accordance with applicable data protection laws, we are the controller of your personal information.